We are pleased that you are visiting our website at www.formulate.design operated by Formulate Design Ltd, Perrott Close, North Leigh, Witney, Oxon, OX29 6RT, UK (“Formulate Design”, “we”, “us”, or “our”). Data protection and data security when using our website are very important to us.

In this Cookie Policy we adhere to our obligations set out in the UK`s Privacy and Electronic Communications Regulations (“PECR”) and the EU`s Privacy and Electronic Communications Directive (“PECD”) and inform you about the purposes for which we and our partners use cookies and similar technologies and how you can manage your preferences regarding cookies.
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If you have any questions about the cookies we use or about our data protection practices in general, please contact us using privacy@formulate.design.

Cookies are small text files that are sent to your computer to ensure the technical functionality of the website. We use cookies in some areas of our website to make it easier for you to use the pages and to make them more personalised.

When trying to understand cookies, it can help to know following terminology:
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The PECR and PECD require us,
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Google Analytics

We use Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, US, und Google Ireland Limited Gordon House, Barrow Street, Dublin 4, Ireland). Google Analytics also uses cookies to enable our website to analyse how users use our website across multiple devices. The information generated by the cookies about your use of our website is transmitted to and stored by Google, including transmission to the United States. The following data is processed through the use of Google Analytics:
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Google states that it will not associate your IP address with any other data held by Google. The use of this service is based on your consent.
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You can disable tracking by Google Analytics with future effect by downloading and installing the Google Analytics Opt-out Browser Add-on for your current web browser following this link http://tools.google.com/dlpage/gaoptout?hl=en.
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LinkedIn Insight Tag

On our website we use the LinkedIn Insight Tag for conversion tracking by LinkedIn. The Insight Tag places unique LinkedIn browser cookies (conversion cookie) in your browser to enable the collection of the following data for this cookie: Metadata such as IP address, timestamp and page events (e.g. page visits). These cookies have limited validity. If you visit certain pages within our website and the cookie has not expired, both we and LinkedIn can recognize that you were directed to that page after clicking on the advertisement.

The LinkedIn Insight Tag allows LinkedIn to collect data on website visits, including URL, referrer URL, IP address, and device and browser features (user agent) as well as the time stamp. This data is transmitted to LinkedIn, the IP addresses are shortened or hashed (if they are used to reach members on different devices). The direct LinkedIn member identification numbers are removed within seven days in order to pseudonymised the data. The remaining pseudonymized data are then deleted by LinkedIn within 180 days.

LinkedIn does not share any personal data with us. It merely offers summary reports about the website’s target group and the performance of the advertisement. The information collected using the conversion cookie is used to compile conversion statistics. These inform us about the total number of users who click on one of our advertisements and who have been taken to a page with a conversion tracking tag. The retargeting function provided by LinkedIn helps us show visitors to our website target group-specific advertisements for our products and services outside of our website without being able to identify the user. The legal basis for the processing is your consent.

If you do not wish to participate in usage-based advertising through LinkedIn you can change your ad settings by following these instructions: https://www.linkedin.com/help/linkedin/answer/a1342443
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You can set your web browser to disable cookies. Please note that most browsers offer different ways to protect your privacy. If you do not activate or deactivate certain cookies via the browser settings, it is possible that certain functionalities will not be available to you as expected.

You can configure the use of cookies in your browser settings by following the relevant link Google Chrome, Mozilla Firefox, Microsoft Edge, Opera, Safari at any time or deactivate them completely.
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Please note that if you disable cookies in this way, you will not be able to set new cookies. However, it will not prevent previously set cookies from continuing to work on your device until you clear all cookies in your browser settings.

We may update our Cookie Policy from time to time. This might be for a number of reasons, such as to reflect a change in the law or to accommodate a change in our business practices and the way we use cookies. We recommend that you check here periodically for any changes to our Cookie Policy. This Cookie Policy was last updated on Thursday, 25th of April 2024.

If you feel that the above is not sufficient or if you have any queries as regards the collection, processing or use of your information we are looking forward to hearing from you. We will make every effort to reply as soon as possible and take into consideration any suggestions from your end.